The Decay of Advertising
Advertising is a
prominent aspect of modern society, which remains a constant with our everyday
encounters. Focusing more closely on this theme we were attracted to explore
the idea of decay, as this aspect of advertising often goes much more unnoticed
despite how closely it surrounds us. Murray’s concept of the change of the
everyday image can be demonstrated through our video and concept as it focuses
on capturing the ‘small and mundane’ aspects of advertising that is a primary
element of our surroundings. Bridget and I took photos from the inner west and
the northern beaches areas in order to gather a variety of photography, which
portrayed advertising, and our subtheme of decay. The incorporation of
melancholy music “With Progress” found on Soundcloud
also enhances the sense of discomposure represented throughout the video.
Ultimately we chose to explore this topic because while advertising constantly
surrounds us we take little time to notice and reflect upon its decay and where
and why it is occurring. Enjoy.
Tiarne Heath &
Bridget Langtry
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